Rainboba
ABOUT
Rainboba is dedicated to creating innovative and refreshing fruity popping boba drinks, aims to promote the importance of natural habitats preservation through every aspect of their brand. Their target market consists of health-conscious, environmentally aware, and adventure-loving individuals who are passionate about supporting sustainable products. Rainboba aims to marry the fun and vibrancy of its products with a commitment to environmental protection. I created branding that was bright and had lots of rounded elements to represent the feeling when drinking the product. I really wanted to showcase the cause behind the brand and created advertisements to focus on how rainboba does cares.
A DIFFERENT PERSPECTIVE
Rainboba cares a lot about nature and wants their products to be directly related to nature. Because of that I created an environment for their ads that sends that exact message as if it is part of nature itself. Putting plants around the ad and making Rainboba drinks feel like they are related to fruit makes the message or preserving natural habitats clear.
This project has a focus on marketing a credit card to Avo’s flyers. Avo is a airline that is not budget but feels like a budget airline for those who have a card. Avo cares about their customers and wants them to get to their loved ones. I focused on the benefits of having a Avo credit card and on it being the best thing that you could do if you are traveling. Using social, web, and email to reach the audience give people the opportunity to make the right choice of choosing Avo Credit. The designs are sleek and high end. Avo tries to look elevated as their planes are and they don’t want their customers to feel like they are on a plane that won’t make it to it’s destination