CVS REPOSITION

This project has a focus on marketing a credit card to Avo’s flyers. Avo is a airline that is not budget but feels like a budget airline for those who have a card. Avo cares about their customers and wants them to get to their loved ones. I focused on the benefits of having a Avo credit card and on it being the best thing that you could do if you are traveling. Using social, web, and email to reach the audience give people the opportunity to make the right choice of choosing Avo Credit. The designs are sleek and high end. Avo tries to look elevated as their planes are and they don’t want their customers to feel like they are on a plane that won’t make it to it’s destination

For this project I was tasked with creating a campaign to show the improvement of work environments within CVS. I did this through testimonials as well as cheery looking posts and expressions of love toward working at CVS. I switched CVS's colors to natural floral colors to represent the growth of the culture. This positions CVS as a company that cares about the wellbeing of their employees and inspires future workers to choose to work at CVS as they appreciate the care that they would receive in a work place.