Rainboba is dedicated to creating innovative and refreshing fruity popping boba drinks, aims to promote the importance of natural habitats preservation through every aspect of their brand. Their target market consists of health-conscious, environmentally aware, and adventure-loving individuals who are passionate about supporting sustainable products. Rainboba aims to marry the fun and vibrancy of its products with a commitment to environmental protection. I created branding that was bright and had lots of rounded elements to represent the feeling when drinking the product. I really wanted to showcase the cause behind the brand and created advertisements to focus on how rainboba does cares.